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Effective Date: September 10, 2006

The following Privacy Policy governs the online collection practices of the USA TODAY print newspaper (“we,” “us,”) via our Online Subscription Site (the “Site”). Specifically, it outlines the types of information that we gather about you while you are using the Site and the ways in which we use and don’t use that information. This Privacy Policy, including the children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail). In addition, this Privacy Policy does not apply to any activities (online or otherwise) of the USATODAY.com online news and information service.

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy and our Terms of Service. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we'll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Online Privacy Coordinator
USA TODAY Print Subscription Site
7950 Jones Branch Drive
McLean, VA 22107

How We Collect and Use Information

We collect and store information, personal or otherwise, that you voluntarily supply online as part of the Service, including any information you submit via the online subscription form. We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on our site. We also may use a standard feature found in browser software called a "cookie” to enhance your experience on our site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Service, cookies help us deliver advertisements, identify how many unique browsers visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the site where you may have entered preference information before. The Site also may use web beacons (also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages from us.

We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features and advertising that appear on the Site and to administer your order. We also may provide your information to third parties, such as service providers, contractors, and advertisers, for a variety of purposes. Accordingly, we reserve the right to use, and to disclose to third parties, all of the information collected from and about you while you are using the Site in any way and for any purpose, such as to enable us or a third party to provide you with information about products and services.

Pleasekeep in mind that whenever you voluntarily make your personal information available for viewing by third parties online - for example on message boards, web logs, through email or in chat areas - that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements' effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or use of your information, you should visit that party’s website and review its privacy policy.

The site also includes links to other websites, and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

We also make some content, products and services available through the Site through cooperative relationships with third party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly; in which cases the privacy policy of the provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider directly for more information.

In addition, certain affiliated USA TODAY divisions, such as USATODAY.com, provide certain online services that are separate from the USA TODAY print newspaper’s Online Subscription Service and are subject to privacy policies that are different from ours. If you have any question about the privacy policy that applies to the online service you are using, you should click on the relevant link on the page of the service that you are using.

Be aware that we may occasionally release information about visitors when release is appropriate to comply with law, to enforce our Terms of Service agreement, or to protect the rights, property or safety of visitors to our site, the USA TODAY print newspaper, or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that the USA TODAY print newspaper, some or all of our assets, or the Site is acquired by another company, information about our users may be among the transferred assets.

Children's Privacy Statement

This children's privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.

* This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Service, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.

* Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we also do NOT knowingly distribute such information to third parties.

* We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Site.

* Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we also do NOT condition the participation of a child under thirteen in the Site's online activities on providing personally identifiable information.

Privacy Policy for USA TODAY Electronic Edition

In addition to the services that are available on the Site, we offer an electronic edition of the USA TODAY print newspaper (the “USA TODAY Electronic Edition”) through the NewsStand service available at NewsStand.com. Any information that is collected from you by NewsStand, whether as part of your use of the NewsStand service or as part of your subscription to the USA TODAY Electronic Edition, is used by NewsStand in accordance with its privacy policy, which can be accessed at www.newsstand.com (the “NewsStand Privacy Policy”). NewsStand may provide us with some or all of the information it collects from you as part of your subscription to or use of the USA TODAY Electronic Edition. We will use any of the information provided to us by NewsStand in accordance with our Privacy Policy, as set forth above.

How To Make Changes to Your Information

If you have subscribed to the USA TODAY print newspaper, you can cancel your subscription or make changes to your account, address, or phone number by visiting Customer Service.

Questions Regarding Privacy

If you have questions or concerns about this Privacy Policy, the privacy practices of the USA TODAY print newspaper Online Subscription Site, or your dealings with the USA TODAY print newspaper or USA TODAY Electronic Edition, please contact us by writing to:

Online Privacy Coordinator
USA TODAY Print Subscription Site
7950 Jones Branch Drive
McLean, VA 22107